Positioning
Before you attract anyone, you need to know why the market should choose you.
We shape the brand's messaging, value proposition and differentiators so it is perceived the right way by the audience it wants to reach.
Strategic marketing agency
Your marketing needs to do more than show up. It needs to drive business.
Strategy, acquisition and conversion for companies that want to turn marketing into real business opportunities, strengthen their positioning and grow more predictably.
What we build · projects we lead
DZ8 Barbearia, Positioning, LV FIGHT, Acquisition, TRIAD Brasil, Conversion, Plonner, Visual identity, MB Wellness, Branding, Essenza Fitwear, Packaging
Marketing strategy, Paid media management, Social media and strategic content, Branding and positioning, Acquisition and conversion funnels, CRM and sales processes, Data, metrics and reporting
(01)Our work
Strategy applied to real business challenges.
Every project starts from the real context and challenge of each business.
DZ8 Barbearia
Positioning, content and strategic initiatives to strengthen the brand, develop sales opportunities and build new avenues for growth.
Explore project
Plonner
Visual identity for a streetwear brand: logo, monogram, pattern and a system applied to everything from labels and packaging to garments, accessories and the website.
Explore project
LV FIGHT
A communication and acquisition strategy to bring new students closer to the sport, lower the barriers to getting started and strengthen the community around the gym.
Explore project
MB Wellness
Visual identity for nutritionist Marcella Bichara's brand: a delicate monogram, a serene palette and applications that convey warmth and trust.
Explore project
TRIAD Brasil
Structuring communication and content for a consulting firm with multiple specialties, connecting authority, positioning and business goals.
Explore project
Essenza Fitwear
Visual identity for a women's fitwear brand: symbol, logo, palette and applications across packaging, website and social media.
Explore project(02)What we do
A marketing operation built around your company's goals.
Each solution starts from an assessment of where the company stands and its priorities.
/ 01
Marketing strategy
We define direction, priorities, channels and initiatives based on your business goals.
- Assessment of where the company stands
- Definition of goals and priorities
- Selection of channels and fronts
View details/ 02
Paid media management
We build campaigns that extend your reach, attract qualified audiences and generate sales opportunities.
- Campaign and audience structure
- Messaging and creative aligned with positioning
- Performance tracking and adjustments
View details/ 03
Social media and strategic content
We build a digital presence aligned with your brand positioning and business goals.
- Editorial line and priority topics
- Content planning and production
- Channel-specific adaptation
View details/ 04
Branding and positioning
We craft communication that conveys value, differentiation and credibility.
- Value proposition and differentiators
- Messaging architecture
- Tone of voice and communication identity
View details/ 05
Acquisition and conversion funnels
We design journeys that turn interest into sales opportunities, connecting acquisition channels, touchpoints and conversion actions.
- Journey mapping
- Touchpoints and entry offers
- Conversion pages and messaging
View details/ 06
CRM and sales processes
We organize processes and information so opportunities are tracked and worked more efficiently.
- Structuring the sales stages
- Opportunity tracking framework
- Follow-up routines
View details/ 07
Data, metrics and reporting
We turn marketing data into useful information for decision-making.
- Goal-based metric definition
- Analysis routine
- Decision-oriented reports
View details
About Opensy
We turn marketing into a strategic growth operation.
Opensy is a marketing agency that connects strategy, positioning, acquisition and conversion to help companies grow in a structured way.
We take part in the strategy, the execution and the analysis of results.
(03)Our methodology
Positioning to be chosen. Acquisition to create opportunities. Results to guide growth.
The PAR Method guides how Opensy works and connects the key fronts needed to build a more strategic, efficient marketing operation.
Acquisition
A strategy to attract the right opportunities.
We develop marketing initiatives that connect the company with the audience most likely to become customers.
We combine channels, content, campaigns and distribution strategies according to the goals and current stage of the business.
Results
Marketing only improves when data drives the decisions.
We track metrics, analyze how each initiative performs and identify opportunities for improvement.
(04)Testimonials
What clients say about growing with Opensy.
Reviews originally written in Portuguese on Google, translated by Opensy.
01 / 04
“A top-notch company! Besides delivering quality work, they treat clients with total respect and integrity. It's great to find such responsible professionals. Highly recommend!”
(05)FAQ
What you need to know before we get started.
Does Opensy work with any type of company?
We work with companies pursuing structured growth that understand the importance of strategy, consistency and collaboration. Fit is assessed during our initial conversation.
How does the engagement begin?
The first step is understanding where the company stands, its goals and its challenges. From there, we assess the priorities and the most appropriate scope.
How much does it cost to work with Opensy?
The investment depends on the needs of the business, the fronts involved and the complexity of the operation. Once we understand the situation, we can present a proposal that fits the project's goals.
How long does it take to see results?
Timing depends on the context, the starting point, the channels used, the investment and the sales execution. We work with ongoing monitoring and optimization, and we don't promise results that can't be guaranteed.
Does Opensy only do paid media?
No. Paid media can be part of the operation, but our approach considers the broader marketing picture, including positioning, content, acquisition and conversion.
Next step
Is your company ready to take the next step?
If you're looking for more strategic clarity, a structured marketing operation and actions tied to your business goals, let's talk.
- No ready-made formulas.
- No miracle promises.
- A strategic conversation to understand what your company needs.