Opensy case / Martial arts gym
From the outside, into the training.
Communication and acquisition strategy for LV FIGHT: bring new students to Muay Thai, lower the barriers to entry and strengthen the gym's community.
- Client
- LV FIGHT
- Industry
- Martial arts gym · Muay Thai
- Category
- Sports marketing, content and student acquisition
Context
The business and its landscape.
LV FIGHT is a martial arts gym focused on Muay Thai classes.
Many people are curious about the sport but haven't taken the first step to train. Communication needed to close that gap.
The challenge
Reach people who are curious but haven't yet taken the first step to train.
- Show that the gym welcomes beginners, not just athletes.
- Make what happens in class visible: technique, routine and atmosphere.
- Make students part of the brand's communication.
The strategy
Four fronts, one direction.
Present LV FIGHT as a gym for every level, with real technique and room for beginners.
Pillar: Positioning
A gym for everyone
Real technique, with a warm welcome for beginners.
Pillar: Positioning
Training content
Technique and class-routine videos, with students and coaches as the stars.
Pillar: Acquisition
Local reach
Content designed to reach people who don't train yet and lead to a first contact.
Pillar: Acquisition
Community
Students who show up, see themselves and share the gym on their own profiles.
The execution
From strategy to delivery.
The strategy became a content routine produced inside the gym.
- Short technique and training videos
- Photos of classes and the gym
- Content with students and coaches
- Class promotion pieces
Results
Views of published videos, as recorded on Instagram.
Training that reaches people on the outside.
Views per videoInstagram · LV FIGHT
Figures recorded on LV FIGHT's Instagram.
Gallery
Inside the training.
Strategic summary
What this project shows.
For someone who has never trained, seeing a class from the inside is the first step.
At LV FIGHT, content shows the real training routine to bring the gym closer to those still on the outside.
Let's talk
Does your gym show what happens inside the training?
Shall we build the next growth story?
If your company faces similar challenges or wants to structure a new stage of growth, we'd like to understand your context.